2018 fitness trends: Designed for the consumer or the consumer’s attention?

Posted Leave a commentPosted in Education, Fitness trends

It’s that time of the year again. The time when next year’s fitness trends are predicted and drooled over. Marketers are busying designing new logos and writing franchise plans, while personal trainers are hard at work designing new workouts. Unfortunately, at first glance, the 2018 trends look like they are designed to capture the consumer’s attention instead of being what the consumer really needs. If I were to pick on one trend in particular, it […]

Shake recipe #2

Posted Leave a commentPosted in Uncategorized

This one is a little on the sweeter side because we’re throwing in half of a hard boiled egg. I have tried using whole eggs in the past, but I wouldn’t recommend it unless you enjoy drinking eggs (I don’t). Shake recipe #2 1/2 cup Greek yogurt, plain 1/2 cup frozen mixed berries 1/2 hard boiled egg 1/2 ripe banana 1 tsp, or tbs, raw honey for sweetness Add more honey to counteract the taste […]

Shake recipe #1

Posted Leave a commentPosted in Shakes

Here’s my latest idea: I want to start posting my post workout shake recipes. Why? Because I know they are super good, pretty darn healthy, and free of questionable supplements which are unfortunately ubiquitous throughout the weightlifting and movement community. It’s also a way for me to bring you some value in a hurry. I’ll definitely continue to write on the usual range of topics, but let’s be honest, my posting frequency has declined to […]

Why trainers should not try to fix everything with exercise

Posted Leave a commentPosted in Education

Early last spring I was training in a movement club and one of the coaches was taking me through a progression for mastering a muscle-up. For the uninitiated, a muscle-up is arguably the crème-de-la-crème of strength. It’s a relative symphony of mobility and brute power. I’m a strong guy, with 15 years of lifting experience, but I remain unable to perform one. But I was going for it. Before long, there was a problem. At […]

It’s time for big box gyms to rethink their Personal Training model

Posted Leave a commentPosted in Fitness business

Yesterday, while at a gym that I frequent, I witnessed a rare, but not all unfamiliar scene: A new-hire personal trainer was just starting out and with no clients scheduled for the evening, she was lingering around the training desk and understandably looking a little bored. It hit a little close to home because it reminded me of my early days in the business. But more importantly, it reminded me of why I chose not […]

lululemon for men

Dear Lululemon, here’s how to build men’s shorts that weightlifters will actually wear

Posted Leave a commentPosted in Fitness business

It was about a year ago that my brother gifted me a pair of Lululemon shorts for my birthday. When I opened the box and saw what was inside, I have to admit, there was a part of me that thought to myself — too bad I can’t wear these to the gym. This is, of course, in direct contrast to the entire purpose of the shorts — to exercise in them! First, a little […]