lululemon for men

Dear Lululemon, here’s how to build men’s shorts that weightlifters will actually wear

Posted on Leave a commentPosted in Fitness business

It was about a year ago that my brother gifted me a pair of Lululemon shorts for my birthday. When I opened the box and saw what was inside, I have to admit, there was a part of me that thought to myself — too bad I can’t wear these to the gym. This is, of course, in direct contrast to the entire purpose of the shorts — to exercise in them! First, a little […]

The Fitness Lab: A new trend or fleeting buzzword?

Posted on Leave a commentPosted in Fitness business, Fitness trends

The first time I saw it, I thought to myself “that’s a cool name.” And I sort of wished that I had thought of it first. What I had just read was a gym describing itself as a fitness lab. Since that time about a year ago, I have seen this descriptor pop up a few more times, but always in the context of a new gym. Today, I heard an advertisement for a new condo development […]

best denver gym service

The best way to improve your fitness business

Posted on Leave a commentPosted in Fitness business, Fitness philosophy

Free tea would be nice, wouldn’t it!? But it’s not quite what I’m thinking. As I write this, I’m sitting on the patio of my favorite neighborhood coffee and tea shop. There’s a lot to like about the place. It’s a nice quiet setting, but not too quiet. There’s an extensive offering of teas – rare to find in the Denver area. Strong and reliable wifi, naturally. And the service, well, it’s just OK. Why […]

Where to find Movnat in Colorado

Posted on Leave a commentPosted in Fitness business, Fitness philosophy, Fitness trends, Movement

Fitness is always changing. Sometimes at a glacier pace, and other times, entire trends are extinguished in only a few short years. It should come as no surprise that one of my favorite topics to write about is how the rather avante garde fitness trends are changing and how well received they are. And a trend that is actually becoming quite well tenured now is Movnat. Founded by Frenchman Erwan Le Corre, Movnat is a […]

FitMornings

Here’s what happened at the November Fit Mornings event

Posted on Leave a commentPosted in Fit Mornings, Fitness business, Inspiration

In case you weren’t able to attend in person, here’s what happened at the November Fit Mornings: Dan Jimenez of Axistence Athletics was up first and gave us a great overview of the current state of fitness. A lot has happened in the past several decades as Dan describes: Next up was Tyrone Beverly of I’mUnique United. Tyrone is the founder of this Denver based, non-profit organization that aims to unite the community around building […]

Finding a good gym is tougher than you think

Posted on 2 CommentsPosted in Fitness business, Fitness trends

So I ran a little experiment recently. I ‘went undercover’ to a handful of gyms in my neighborhood with the intention of learning how they would try to sell me. I was curious if the goal for the gym was to help me achieve my goals or, and this is what we all expect, that maybe the gym would only be interested in my credit card number. I visited or contacted (5) gyms of various […]