2018 fitness trends: Designed for the consumer or the consumer’s attention?

Posted Leave a commentPosted in Education, Fitness trends

It’s that time of the year again. The time when next year’s fitness trends are predicted and drooled over. Marketers are busying designing new logos and writing franchise plans, while personal trainers are hard at work designing new workouts. Unfortunately, at first glance, the 2018 trends look like they are designed to capture the consumer’s attention instead of being what the consumer really needs. If I were to pick on one trend in particular, it […]

It’s time for big box gyms to rethink their Personal Training model

Posted Leave a commentPosted in Fitness business

Yesterday, while at a gym that I frequent, I witnessed a rare, but not all unfamiliar scene: A new-hire personal trainer was just starting out and with no clients scheduled for the evening, she was lingering around the training desk and understandably looking a little bored. It hit a little close to home because it reminded me of my early days in the business. But more importantly, it reminded me of why I chose not […]

lululemon for men

Dear Lululemon, here’s how to build men’s shorts that weightlifters will actually wear

Posted Leave a commentPosted in Fitness business

It was about a year ago that my brother gifted me a pair of Lululemon shorts for my birthday. When I opened the box and saw what was inside, I have to admit, there was a part of me that thought to myself — too bad I can’t wear these to the gym. This is, of course, in direct contrast to the entire purpose of the shorts — to exercise in them! First, a little […]

The Fitness Lab: A new trend or fleeting buzzword?

Posted Leave a commentPosted in Fitness business, Fitness trends

The first time I saw it, I thought to myself “that’s a cool name.” And I sort of wished that I had thought of it first.¬†What I had just read was a gym describing itself as a fitness lab. Since that time about a year ago, I have seen this descriptor¬†pop up a few more times, but always in the context of a new gym. Today, I heard an advertisement for a new condo development […]

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The best way to improve your fitness business

Posted Leave a commentPosted in Fitness business, Fitness philosophy

Free tea would be nice, wouldn’t it!? But it’s not quite what I’m thinking. As I write this, I’m sitting on the patio of my favorite neighborhood coffee and tea shop. There’s a lot to like about the place. It’s a nice quiet setting, but not too quiet. There’s an extensive offering of teas – rare to find in the Denver area. Strong and reliable wifi, naturally. And the service, well, it’s just OK. Why […]

Where to find Movnat in Colorado

Posted Leave a commentPosted in Fitness business, Fitness philosophy, Fitness trends, Movement

Fitness is always changing. Sometimes at a glacier pace, and other times, entire trends are extinguished in only a few short years. It should come as no surprise that one of my favorite topics to write about is how the rather avante garde fitness trends are changing and how well received they are. And a trend that is actually becoming quite well tenured now is Movnat. Founded by Frenchman Erwan Le Corre, Movnat is a […]