Why is fitness trending towards the slow workout?

Posted 2 CommentsPosted in Fitness business, Fitness trends

Something interesting has been happening in the fitness world over the past couple of years: there has been more of an interest in slowing things down. In other words, the high-intensity workout may be giving way to the the slow workout. In other words, thoughtful alternatives to popular high-intensity and uber-competitive workouts are sprouting up all over fit urban centers and inspiring devoted fans. These programs are emphasizing mindfulness over reps, enjoyment over sweat, and togetherness […]

2018 fitness trends: Designed for the consumer or the consumer’s attention?

Posted 1 CommentPosted in Education, Fitness trends

It’s that time of the year again. The time when 2018 fitness trends are predicted and drooled over. Marketers are busying designing new logos and writing franchise plans, while personal trainers are hard at work designing new workouts. Unfortunately, at first glance, the 2018 trends look like they are designed to capture the consumer’s attention instead of being what the consumer really needs. If I were to pick on one trend in particular, it would be […]

It’s time for big box gyms to rethink their Personal Training model

Posted 2 CommentsPosted in Fitness business

Yesterday, while at a gym that I frequent, I witnessed a rare, but not all unfamiliar scene: A new-hire personal trainer was just starting out and with no clients scheduled for the evening, she was lingering around the training desk and understandably looking a little bored. It hit a little close to home because it reminded me of my early days in the business. But more importantly, it reminded me of why I chose not […]

The Fitness Lab: A new trend or fleeting buzzword?

Posted Leave a commentPosted in Fitness business, Fitness trends

The first time I saw it, I thought to myself “that’s a cool name.” And I sort of wished that I had thought of it first. What I had just read was a gym describing itself as a fitness lab. Since that time about a year ago, I have seen this descriptor pop up a few more times, but always in the context of a new gym. Today, I heard an advertisement for a new condo development […]

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The best way to improve your fitness business

Posted Leave a commentPosted in Fitness business, Fitness philosophy

Free tea would be nice, wouldn’t it!? But it’s not quite what I’m thinking. As I write this, I’m sitting on the patio of my favorite neighborhood coffee and tea shop. There’s a lot to like about the place. It’s a nice quiet setting, but not too quiet. There’s an extensive offering of teas – rare to find in the Denver area. Strong and reliable wifi, naturally. And the service, well, it’s just OK. Why […]

Where to find Movnat in Colorado

Posted 1 CommentPosted in Fitness business, Fitness philosophy, Fitness trends, Movement

Fitness is always changing. Sometimes at a glacier pace, and other times, entire trends are extinguished in only a few short years. It should come as no surprise that one of my favorite topics to write about is how the rather avante garde fitness trends are changing and how well received they are. And a trend that is actually becoming quite well tenured now is Movnat. Founded by Frenchman Erwan Le Corre, Movnat is a […]