2018 fitness trends: Designed for the consumer or the consumer’s attention?

Posted Leave a commentPosted in Education, Fitness trends

It’s that time of the year again. The time when next year’s fitness trends are predicted and drooled over. Marketers are busying designing new logos and writing franchise plans, while personal trainers are hard at work designing new workouts. Unfortunately, at first glance, the 2018 trends look like they are designed to capture the consumer’s attention instead of being what the consumer really needs. If I were to pick on one trend in particular, it […]

The Fitness Lab: A new trend or fleeting buzzword?

Posted Leave a commentPosted in Fitness business, Fitness trends

The first time I saw it, I thought to myself “that’s a cool name.” And I sort of wished that I had thought of it first. What I had just read was a gym describing itself as a fitness lab. Since that time about a year ago, I have seen this descriptor pop up a few more times, but always in the context of a new gym. Today, I heard an advertisement for a new condo development […]

Where to find Movnat in Colorado

Posted Leave a commentPosted in Fitness business, Fitness philosophy, Fitness trends, Movement

Fitness is always changing. Sometimes at a glacier pace, and other times, entire trends are extinguished in only a few short years. It should come as no surprise that one of my favorite topics to write about is how the rather avante garde fitness trends are changing and how well received they are. And a trend that is actually becoming quite well tenured now is Movnat. Founded by Frenchman Erwan Le Corre, Movnat is a […]

Finding a good gym is tougher than you think

Posted 2 CommentsPosted in Fitness business, Fitness trends

So I ran a little experiment recently. I ‘went undercover’ to a handful of gyms in my neighborhood with the intention of learning how they would try to sell me. I was curious if the goal for the gym was to help me achieve my goals or, and this is what we all expect, that maybe the gym would only be interested in my credit card number. I visited or contacted (5) gyms of various […]

FitMornings

Fit Mornings – Where the fitness community comes together

Posted 1 CommentPosted in Fitness business, Fitness trends, Inspiration

Seth Godin likes to ask the question, “what is the most popular soft drink in America?” For those of us in the health and fitness industry, we could just as easily substitute fitness method (yoga, CrossFit, pilates, etc) for soft drink. And so what’s the answer to that question? Is there a singular most popular fitness method in the USA today? Nope. The fitness program you subscribe to is not going to be what your […]

Is movement fitness here to stay?

Posted 3 CommentsPosted in Fitness business, Fitness philosophy, Fitness trends

Without knowing you personally I’m willing to guess that there are (2) reasons you exercise: 1. To be able to do the things that you want to do 2. To be happy with your body Sounds pretty simple, right? Well, just for fun, let’s distill the two points above to their absolute essence: To lose weight. Build muscle. Feel better. Viola. The rest is just noise. So, with that in mind, let’s try and see if […]