Finding a good gym is tougher than you think

Posted 2 CommentsPosted in Fitness business, Fitness trends

So I ran a little experiment recently. I ‘went undercover’ to a handful of gyms in my neighborhood with the intention of learning how they would try to sell me. I was curious if the goal for the gym was to help me achieve my goals or, and this is what we all expect, that maybe the gym would only be interested in my credit card number. I visited or contacted (5) gyms of various […]

money-in-fitness

4 keys to building your successful fitness business

Posted 1 CommentPosted in Education, Fitness business

If you are in the fitness business then the odds are against you that your gym will succeed as a successful fitness business. That’s the harsh truth. In fact, according to Martin Rooney’s research, 80% of gyms go out of business in their first five years and 16 out of 17 are out of business in 8 years! These are not encouraging statistics. But at the end of the day, the fitness business is just […]

gym etiquette and golden rules

3 mistakes gym owners make and how to fix them

Posted 6 CommentsPosted in Fitness business

There are easier businesses to succeed in than the fitness industry. In fact, according to Martin Rooney’s research, 80% of gyms go out of business in their first five years and 16 out of 17 are out of business in 8 years! These are not encouraging statistics. As you can imagine, there are a lot of mistakes gym owners make in their businesses. I’ve been to a lot of small gyms. Kettlebell gyms, Olympic lifting gyms, […]