2018 fitness trends: Designed for the consumer or the consumer’s attention?

Posted 1 CommentPosted in Education, Fitness trends

It’s that time of the year again. The time when 2018 fitness trends are predicted and drooled over. Marketers are busying designing new logos and writing franchise plans, while personal trainers are hard at work designing new workouts. Unfortunately, at first glance, the 2018 trends look like they are designed to capture the consumer’s attention instead of being what the consumer really needs. If I were to pick on one trend in particular, it would be […]