Motus

Strong. Lean. Happy.

Category: Fitness business

Why is fitness trending towards the slow workout?

Something interesting has been happening in the fitness world over the past couple of years: there has been more of an interest in slowing things down. In other words, the high-intensity workout may be giving way to the the slow workout. In other words, thoughtful alternatives to popular high-intensity and uber-competitive workouts are sprouting up all […]

2018 fitness trends: Designed for the consumer or the consumer’s attention?

It’s that time of the year again. The time when 2018 fitness trends are predicted and drooled over. Marketers are busying designing new logos and writing franchise plans, while personal trainers are hard at work designing new workouts. Unfortunately, at first glance, the 2018 trends look like they are designed to capture the consumer’s attention instead […]

It’s time for big box gyms to rethink their Personal Training model

Yesterday, while at a gym that I frequent, I witnessed a rare, but not all unfamiliar scene: A new-hire personal trainer was just starting out and with no clients scheduled for the evening, she was lingering around the training desk and understandably looking a little bored. It hit a little close to home because it […]

The Fitness Lab: A new trend or fleeting buzzword?

The first time I saw it, I thought to myself “that’s a cool name.” And I sort of wished that I had thought of it first. What I had just read was a gym describing itself as a fitness lab. Since that time about a year ago, I have seen this descriptor pop up a few more […]

The best way to improve your fitness business

Free tea would be nice, wouldn’t it!? But it’s not quite what I’m thinking. As I write this, I’m sitting on the patio of my favorite neighborhood coffee and tea shop. There’s a lot to like about the place. It’s a nice quiet setting, but not too quiet. There’s an extensive offering of teas – […]

Where to find Movnat in Colorado

Fitness is always changing. Sometimes at a glacier pace, and other times, entire trends are extinguished in only a few short years. It should come as no surprise that one of my favorite topics to write about is how the rather avante garde fitness trends are changing and how well received they are. And a […]