Something interesting has been happening in the fitness world over the past couple of years: there has been more of an interest in slowing things down. In other words, the high-intensity workout may be giving way to the the slow workout. In other words, thoughtful alternatives to popular high-intensity and uber-competitive workouts are sprouting up all […]
It’s that time of the year again. The time when 2018 fitness trends are predicted and drooled over. Marketers are busying designing new logos and writing franchise plans, while personal trainers are hard at work designing new workouts. Unfortunately, at first glance, the 2018 trends look like they are designed to capture the consumer’s attention instead […]
The first time I saw it, I thought to myself “that’s a cool name.” And I sort of wished that I had thought of it first. What I had just read was a gym describing itself as a fitness lab. Since that time about a year ago, I have seen this descriptor pop up a few more […]
Fitness is always changing. Sometimes at a glacier pace, and other times, entire trends are extinguished in only a few short years. It should come as no surprise that one of my favorite topics to write about is how the rather avante garde fitness trends are changing and how well received they are. And a […]
So I ran a little experiment recently. I ‘went undercover’ to a handful of gyms in my neighborhood with the intention of learning how they would try to sell me. I was curious if the goal for the gym was to help me achieve my goals or, and this is what we all expect, that […]
Seth Godin likes to ask the question, “what is the most popular soft drink in America?” For those of us in the health and fitness industry, we could just as easily substitute fitness method (yoga, CrossFit, pilates, etc) for soft drink. And so what’s the answer to that question? Is there a singular most popular […]