Is movement fitness here to stay?

Posted 3 CommentsPosted in Fitness business, Fitness philosophy, Fitness trends

Without knowing you personally I’m willing to guess that there are (2) reasons you exercise: 1. To be able to do the things that you want to do 2. To be happy with your body Sounds pretty simple, right? Well, just for fun, let’s distill the two points above to their absolute essence: To lose weight. Build muscle. Feel better. Viola.┬áThe rest is just noise. So, with that in mind, let’s try and see if […]


Fitness is becoming ever more polarized. Will movement fitness methods bridge the gap?

Posted 1 CommentPosted in Fitness business, Fitness philosophy, Fitness trends, Movement

I find fitness fascinating. I can’t think of any other activity where so many people are tinkering away with their bodies trying to find new ways to lose weight or gain muscle, enhance athleticism, etc. The way some guys will tinker with their Mustang on the weekend, others will be in the gym of their choice trying to devise new combinations to help them meet their goals. The more successful of these innovators, or sometimes […]