Here’s what happened at the November Fit Mornings event

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In case you weren’t able to attend in person, here’s what happened at the November Fit Mornings: Dan Jimenez of Axistence Athletics was up first and gave us a great overview of the current state of fitness. A lot has happened in the past several decades as Dan describes: Next up was Tyrone Beverly of I’mUnique United. Tyrone is the founder of this Denver based, non-profit organization that aims to unite the community around […]

Finding a good gym is tougher than you think

Posted 2 CommentsPosted in Fitness business, Fitness trends

So I ran a little experiment recently. I ‘went undercover’ to a handful of gyms in my neighborhood with the intention of learning how they would try to sell me. I was curious if the goal for the gym was to help me achieve my goals or, and this is what we all expect, that maybe the gym would only be interested in my credit card number. I visited or contacted (5) gyms of various […]


Fit Mornings – Laura St. John and Brian Bowen

Posted Leave a commentPosted in Fitness business, Inspiration

For those of you that are outside the Denver area (or the USA entirely!) and therefore missed the inaugural Fit Mornings on September 5th, I want to take a moment and share with you what all happened. In a nutshell, we had a great event with two amazing speakers who did a great job of capturing the month’s theme – A Snapshot of Colorado Fitness. Aside from helping me to kick off the Fit Mornings concept, […]


Fit Mornings – Where the fitness community comes together

Posted 1 CommentPosted in Fitness business, Fitness trends, Inspiration

Seth Godin likes to ask the question, “what is the most popular soft drink in America?” For those of us in the health and fitness industry, we could just as easily substitute fitness method (yoga, CrossFit, pilates, etc) for soft drink. And so what’s the answer to that question? Is there a singular most popular fitness method in the USA today? Nope. The fitness program you subscribe to is not going to be what your […]


4 keys to building your successful fitness business

Posted 1 CommentPosted in Education, Fitness business

If you are in the fitness business then the odds are against you that your gym will succeed as a successful fitness business. That’s the harsh truth. In fact, according to Martin Rooney’s research, 80% of gyms go out of business in their first five years and 16 out of 17 are out of business in 8 years! These are not encouraging statistics. But at the end of the day, the fitness business is just […]

Is movement fitness here to stay?

Posted 3 CommentsPosted in Fitness business, Fitness philosophy, Fitness trends

Without knowing you personally I’m willing to guess that there are (2) reasons you exercise: 1. To be able to do the things that you want to do 2. To be happy with your body Sounds pretty simple, right? Well, just for fun, let’s distill the two points above to their absolute essence: To lose weight. Build muscle. Feel better. Viola. The rest is just noise. So, with that in mind, let’s try and see if […]