Motus

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Tag: fitness business

It’s time for big box gyms to rethink their Personal Training model

Yesterday, while at a gym that I frequent, I witnessed a rare, but not all unfamiliar scene: A new-hire personal trainer was just starting out and with no clients scheduled for the evening, she was lingering around the training desk and understandably looking a little bored. It hit a little close to home because it […]

Finding a good gym is tougher than you think

So I ran a little experiment recently. I ‘went undercover’ to a handful of gyms in my neighborhood with the intention of learning how they would try to sell me. I was curious if the goal for the gym was to help me achieve my goals or, and this is what we all expect, that […]

4 keys to building your successful fitness business

If you are in the fitness business then the odds are against you that your gym will succeed as a successful fitness business. That’s the harsh truth. In fact, according to Martin Rooney’s research, 80% of gyms go out of business in their first five years and 16 out of 17 are out of business […]

3 mistakes gym owners make and how to fix them

There are easier businesses to succeed in than the fitness industry. In fact, according to Martin Rooney’s research, 80% of gyms go out of business in their first five years and 16 out of 17 are out of business in 8 years! These are not encouraging statistics. As you can imagine, there are a lot […]